Becki Butler
People-centred Trailblazer, A Leader for a New Era of Business
People-centred. Becki leads with heart and clarity, building high-performing teams, coaching with purpose, and challenging outdated ideas of what it means to truly empower others. She balances empathy with accountability to bring out the best in people.
Trailblazer. With a strategic lens and future-focused mindset, Becki is committed to reshaping the role of business in society, championing regenerative capitalism as a pathway to solve complex global challenges, while driving competitive advantage and stronger market performance. Unafraid to challenge the norm, Becki leads transformation and moves with intention.
As co-CEO of Tax Traders, I lead an exceptionally talented team of specialists who are driven to solve complex problems and make the world a better place. Tax Traders is a New Zealand fintech success story, and the leading platform for provisional tax payments.
We are transforming how accountants and taxpayers engage with the tax system. Our tools make the benefits of the tax system more accessible, helping accountants unlock greater productivity and deliver better value to their clients, so more taxpayers ultimately benefit. This exemplifies "good business", where value creation goes hand in hand with positive outcomes for people, the environment, and our communities.
My background spans retail, executive leadership and marketing in the UK and New Zealand. I have led large-scale teams (150+), delivered major retail and brand transformations, and helped businesses navigate rapid change with a focus on strategy, customer experience, and long-term value.
I bring a commercial mindset and systems level thinking to everything I do, with a strong belief in the power of aligned, purpose-led teams to create real momentum. I am known for my ability to build building high-performing, purpose-led teams where people feel deeply connected to their work and the impact they create. I believe great cultures, not just great strategies, are what power exceptional businesses.
At Tax Traders, I also lead our product strategy and have been instrumental in the rollout of our new suite of SaaS products, tools designed to streamline the provisional tax workflow for accountants.
I am committed to the principles of regenerative capitalism, where social impact and commercial advantage can, and should, reinforce each other. I continue to explore this through ongoing learning, including the Profit and Purpose programme at Harvard Business School.
At the heart of it all, I believe how we work matters. I am energised by the idea that business can and must be a force for good. My passion lies in purpose-led leadership and building organisations that create enduring value, not just for shareholders, but for people and the planet too.
