A change-agent creating high-performing teams.
Strategy, leadership and business growth
Chief Marketing Officer
Tax Traders,
November 2021 - present
Tax Traders is a certified B-corp business providing all New Zealand businesses with smart fin-tech so they can pay their provisional tax when and how they want with significant savings.
We believe the tax system should be fair and transparent, and the benefits of that tax system should be easily available to all taxpayers. This purpose has led Tax Traders to invest heavily in technology so that the complex is made simple, the manual is automated, and long expensive processes are made instant, affordable, and accessible.
We believe in the power of business to be a force for good in society and a strong commitment to social justice sits at the heart of everything Tax Traders does.
Various GM Marketing and Product Owner roles
The Warehouse Group,
July 16 - Oct 21
● Leading the business transformation to agile as the Product Owner of two cross functional squads: Omnichannel CX and Strategy
● Built and led the multi-business teams who delivered complex and high budget collaborations for Kiwi Scrabble and Goodnight Kiwi
● In housed production of Warehouse Stationery marcomms reducing agency fees by $2m per year.
● Developed a total staff of 16, previously two teams with an engagement score of 46% into a high-performing team with scores in line with the business benchmark of 78%.
● P&L accountability (Warehouse Stationery) for e-commerce (sales $2m), B2B (sales $55m) and marketing budgets of over $12m.
GM Marketing
Ann Summers,
May 07 – Sept 09
● Leading the business as part of the Operating Board with P&L accountability. Leadership and development of four teams; Creative and production, Marketing, PR and Visual Merchandising.
● Providing strategic direction and structure in the creation and delivery of the multichannel marketing plan enabling a compelling and consistent proposition to be delivered across four sales channels (ecommerce, wholesale, 7000 independent sales agents and 150 retail stores across the UK, Ireland and Spain). Includes pop up store partnership with Selfridges and moving into wholesale with Shop direct group.
Retail Marketing Manager
Bravissimo,
May 07 – Sept 09
● Leadership and development of the retail marketing, PR and VM team and agencies including shopfitters and designers
● Marketing P&L accountability, responsible for setting and managing budgets in excess of £2m and store opening budgets
● Strategic development and delivery of business’s market and consumer insight programme, marketing plan (inc direct marketing database of 5 million people) and store opening and refit plan
Retail Sales and Marketing Manager
Hotel Chocolat, Aug 04 – Feb 07
● Leading Hotel Chocolat from a pure-play online business to an established bricks and mortar retailer: Delivering approx £33m annual retail revenue to the business within 3 years from a standing start by opening and managing the first 22 stores
● Directing the customer service policy and set and manage sales targets, KPI’s, store operations processes and shopfitting as well as the annual marketing plans
● Leadership of 150 retail team members and a head office team of 5 plus shopfitters, architect, external creative and PR agencies.
My Awards
Winner: Silver - Best Local Brand. The Warehouse Battle For Pav (Kiwi Scrabble). Festival Of Media APAC
Winner: 2 Gold and 2 Silver. The Warehouse Goodnight Kiwi. Beacons media awards 2020
Winner: Silver - Short-term success and Bronze - Retail category. The Warehouse Big Toy Month. Effie awards 2019
Winner: Best Retail and Home Shopping Campaign. Ann Summers. Campaign Media Awards 2011, UK
Winner: Best Retail and Home Shopping Campaign. Ann Summers. Campaign Media Awards 2012, UK
Winner: Design Team of the Year. Ann Summers and FITCH. Retail Week Interiors Awards 2012, UK
Winner: Best Newcomer to TV and Best Use of Low Budget. Ann Summers. Thinkbox awards 2012, UK
Winner: Emerging Retailer of the Year. Retail Week Awards 2007, UK