Marketing awards wins takes total to 6 for Goodnight Kiwi

The Return of Goodnight Kiwi was recognised (again!) recently with a win at the TVNZ Marketing Awards winning both Best use of Sponsorship and Retail categories.

That's 6 awards in total for this collaboration.

This is particularly pleasing for two reasons; firstly Goodnight Kiwi was a large and complex partnership with stakeholders across The Warehouse, TVNZ, various publishers and authors, three agency providers and many store teams.

Secondly, a recent study showed that NZ literacy had slipped from 22nd place in 2011 to 32nd out of 50 countries in 2017. 43% of Kiwi adults struggle to read to the level society demands for basic living and almost 400,000 won’t read a single book in any given year. This is why throughout the series, for every book sold at The Warehouse which is featured on Goodnight Kiwi, we also gifted a book to a child in need through our Duffy Books in Homes partnership.

Thank you to our wonderful partners OMD New Zealand TVNZ Augusto Duffy Books in Homes and the cracking team The Warehouse Group who delivered this truly excellent work.

Marketing Magazine coverage of the TVNZ NA Marketing Awards